Beginning 12/12, you can grab a FREE tube of Colgate Sensitive Toothpaste using your Rite Aid Wellness+ card. (If you don’t have one, you can sign up in the store!) Here is how the deal works:
Colgate Sensitive Toothpaste (6 oz) $3.50
-Get $3.50 in Up Rewards (Up Rewards are Rite Aid gift certificates you can use on your next visit for purchases)
-$0.35/1 Colgate Toothpaste, exp. 12-25-10 (SS 12/05/10) OR
–$1/1 Colgate Sensitive Toothpaste printable 
Final Price: Better than FREE with Up Rewards!