In case you were chasing around Pokemon all day yesterday and didn’t see, July 12th was Amazon Prime Day. Since the 2015 Prime Day was so underwhelming we went into it this year with a bit of hesitation. I know I was completely impressed with the sales and even bought a big ticket item myself!
Amazon today announced customer orders surpassed Prime Day 2015 by more than 60% worldwide and more than 50% in the U.S. It was also the biggest day ever for Amazon devices globally and record Prime Day for each Amazon device category including Fire TV, Fire tablets, Kindle e-readers and Alexa-enabled devices. Prime Day was a great savings day too – members globally saved more than double on deals over Prime Day 2015.
Prime Day 2016 highlights from the U.S.:
- Amazon devices were up over 3x compared to Prime Day last year.
- Biggest day ever for Amazon Echo – up over 2.5x compared to previous record day.
- The most popular Amazon Dash Button brands purchased on Prime Day were Cascade, Charmin and Tide.
- Members purchased over 215,000 Instant Pot 7-in-1 Multi-Functional Pressure Cookers.
- Members purchased over 200,000 headphones.
- Members purchased over 24,000 Double Hammocks by Vivere.
- Members purchased over 23,000 iRobot Roomba 614 Vacuum Cleaning Robots.
- Members purchased over 14,000 Lenovo laptops.
- Members purchased on average one Alexa-exclusive deal per second during Prime Day using their voice.
- Prime members had exclusive access to deals on top rated TV series and blockbuster movies to rent or purchase and instantly stream on the Amazon Video app on TVs, mobile devices, Amazon Fire TV, Fire TV Stick, and Fire tablets, or online – the top three Prime Day deal titles purchased or rented were: Deadpool, Kung Fu Panda 3 and 13 Hours: The Secret Soldiers of Benghazi.
- Customers saved over $1 million on Kindle Unlimited memberships on Prime Day and the Prime Day Lead-up Deal on July 5.
- The most selected Audible audiobook on Prime Day was A Game of Thrones: A Song of Ice and Fire, Book 1.
Fire TV Stick was Amazon’s best-selling device globally. Other top sellers around the world, excluding Amazon devices were:
- U.S.: Instant Pot 7-in-1 Multi-Functional Pressure Cooker
- UK: Oral-B Pro 6000 CrossAction Electric Toothbrush with Bluetooth Connectivity and Smart Series
- Spain: SanDisk USB memory stick
- Japan: Calbee Breakfast Cereal 800 grams
- Italy: Lexar JumpDrive
- Germany and Austria: Tefal Jamie Oliver Frying Pan
- France and Belgium: Game of Thrones DVD – season 1 to 4
- Canada: Sennheiser HD 598 Special-Edition Over-Ear Headphones
Thanks Common Sense With Money!
