I have no idea why this is so cheap now but GET IT!
Right now on Amazon you can pre-order The LEGO Movie (DVD + UltraViolet Combo Pack)  for only $14.96.
This is a GREAT price for a new movie. AND since it’s Amazon if the price goes lower between now and when it comes out, they will give it to you for EVEN LESS!
Be sure to double check the price before you buy- Amazon prices can change quickly!
Thanks Mom on Dealz !