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Local Kroger Stores No Longer Doubling Coupons

I don’t talk much about Kroger because in my area I don’t feel they have deals to compete with the other stores but I know some of my readers are loyal Kroger shoppers.

I just wanted to show you the announcement they made today:

In an effort to provide you with the most value for your dollar, we are updating our coupon policy and implementing a New Lower Prices program. Effective May 12, 2013, we are discontinuing our practice of doubling (up to 50 cents) manufacturer coupons in the Mid-Atlantic region. We will continue to accept manufacturer coupons and other coupons at face value, including: digital coupons, e-coupons, Catalina coupons and printables. We will also be investing additional resources into lowering prices for our customers on everyday items. We understand that this is a significant change. We hope that you come and see our new low prices – as well as the many other ways to save — for yourself.

• Downloadable, clip-free coupons daily on www.kroger.com [1]
• Special sales events such as Mega Event and Cart Busters
• Fuel savings program that offers up to $1 off per gallon at Kroger Fuel Centers
• 10¢ off per gallon gas savings opportunity at participating Shell stations
• Loyal Customer Mailings containing customized coupons.
• $4/$10 generic drug pricing (see Pharmacy for details)

They have done this in many locations around the country so it isn’t a surprise.  Most of my friends have just discontinued their shopping at Kroger and switched to other stores.

Have you experienced this?  Will this change where you shop?