You’ll want to check your Ibotta app today! Ibotta, Inc. just announced the expansion of its popular Any Brand program (which some of us have been using for a while and LOVE).
The program allows shoppers to earn cash rewards whenever they purchase staple items on their shopping list, regardless of which brand they buy. Any Brand will deliver cash back for routine purchases in many popular supermarket categories, including dairy, fresh produce, breads & grains, and more. With Any Brand, Ibotta empowers consumers to receive rebates while also preserving their freedom to choose which brand to buy and where to shop.
Ibotta pioneered the Any Brand concept a year ago after realizing that over 70 percent of its users regularly bought milk. The Any Brand milk program resonated with consumers, which led Ibotta to expand the program. Through Any Brand, consumers can earn up to hundreds of dollars a year without letting coupons dictate what brands they buy.