An Open Letter to Farm Fresh Supermarkets (And How To Shop There)

My Dearest Farm Fresh Supermarkets,

I respectfully write you this letter out of concern for the changes you have made in your ad over the last three weeks.  As you know you used to release a beautiful ad with all of your sale items on Tuesday.  It took us bloggers about 4 hours to go through and find all the best deals which included things that don’t have often have coupons like produce and meat.  We would post them for our thousands of readers to use to help feed their families on the budget that this economy allows. Farm Fresh is the most expensive grocery store in our area (besides maybe now Whole Foods) and this gave us a chance to shop for some nicer items as well with our savings.

Suddenly three weeks ago this short ad appeared- only two pages of deals with very large pictures- about one hundred items less than it was previously.  You assured us that the same amount of deals would be in store but in order to find them we would need to stop in and visit.  This is pretty inconvenient since I have been doing my meal planning on Tuesday night during NCIS for the past several years and enjoy the ritual.

I would come into the store on Wednesday and purchase items that had coupons but also buy supplemental items from your in house brands (which are excellent in my experience).  Plus you also have that yummy salad bar that I would sometimes get.

Now on Tuesdays I can’t get enough information to make my menu and since I have the luxury of being close to additional grocery stores I now go first to Harris Teeter.  The last time I went into Farm Fresh it took me 40 minutes to get out the door because one of your deals was set up wrong in the computer.  Additionally one of my family members will no longer set foot in the store because of how some of your staff treated her when she placed orders online.  But I continued to shop there because we had a good relationship and you were good to couponers.  Plus for some in North Carolina you are their only shopping option and I want them to have as much information to make smart decisions for their families.

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