Beginning today, January 4, 2012, Starbucks will be selling $1 cups with the Starbucks logo on them.
Every time you bring the cup in and use it for a refill you get $.10 off your purchase.
Starbucks already gives customers a dime discount each time they bring in reusable cups for refills. Now it’s hoping the new cups — which bear its logo and resemble its white paper cups — will increase the habit.
As with other reusable cups, the new cups will be cleaned with boiling water each time you bring them in.
So if you are a habitual Starbucks drinker ask at your local shop- it will pay for itself in 10 visits!