A new coupon has surfaced for $1.50 off 1 HERSHEY’S SIMPLE PLEASURES Chocolates .
This deal beginning on 2/10 could take care of all your chocolate needs for Valentines Day:
Hershey’s Simple Pleasures, $2.99 ea.
Get $5 ECB wyb $15 in participating products
$1.50/1 Hershey’s Simple Pleasures product printable coupons  (you can print two per computer)
$1.50/1 Hershey’s Simple Pleasures, exp. 2/17/13 (SS 01/06/13)
$1.50/1 Hershey’s Simple Pleasures Chocolates printable 
Final Price: $2.50 wyb 5 ($0.50 each) after coupons and ECBs!
I have checked up on the fact that this purchase is actually $14.95. The people who are in the know say that you will still receive the ECBs. I guess we will find out on the 10th!