Target is offering a 50% discount on the Octonauts Octopod Playset. This is a cartwheel offer and valid Tuesday only.
It is around $35 in the store but $26.49 online. So you can show them their online price and they will match it at customer service.
Technically if Target price matches (even with themselves) they are not supposed to give you the additional 50% off so it would be cheaper NOT to price match.
However some people are reporting their customer service department still matched AND gave the discount.