Coupons are supposed to be an incentive to get people in the store. We all know it. Coupons are part of the marketing budget for any business. Their goal is to get you to purchase atleast one other item when you bring in your coupon.
Few companies are more generous with their free item coupons than Victoria’s Secret. They spend tons on advertising and even though I haven’t spent a penny there in years (I spent WAY too much there in previous years so let’s just say that laundry detergent isn’t the only thing I have stockpiled) I still get mailers and coupons from them. Last month they announced that they would no longer be producing catalogs- so my mail should be decreasing. And while not getting the catalog isn’t the end of the world probably 75% of the time that catalog included a coupon- for a FREE item or a pretty heavy discount.
What they discovered was that people who got the free item coupons (including myself) would just go in the store, get the free item and leave.
In addition I am sure they are losing tons of money every year on their VS Rewards cards as I watch people mail in dozens of envelopes to receive high value coupons. (This is perfectly within their rights to do and if VS wanted to they could change the rules). But the cost must be exorbitant. And my guess is the stores must hate it- I see in my coupon rooms people sharing stores of being rude to store managers who wouldn’t let them use 15 coupons in the same transaction. God Bless those of you who work in retail.
In other words- be prepared to see the words “with purchase” on all your VS coupons from now on. And be prepared to see slightly less of them.
HOWEVER right now they have one of my favorite sales: Get 7 panties for $27.50. Normally they are $5 for $25 in the store so this is a good price.
There is also FREE Shipping on orders $50+ with code FREE2DAY+ 1 Extra Free Panty for Angel cardholders with the code ANGEL0516.
Plus don’t forget about the 40% off sale on Swim and Coverups with code SAVE40SWIM.