7-11 celebrates 50 years of on-the-go coffee with 50-cent coffee from Sept. 3 through Sept. 14.
During this time, a small-size coffee will cost just 50 cents at participating 7‑Eleven® stores!
At the same time, the retailer will kick off an “Every 7th Cup Free” coffee-rewards program through its 7‑Eleven mobile app.
To participate in 7‑Eleven’s new coffee loyalty program, customers must download the app and register as a member. Texting “BREW” to 711711 will also send a link to download.
Every time a customer purchases any size cup of coffee, the cashier will scan the member’s bar code in the app, which will automatically punch the digital rewards card. Each purchase earns a punch that shows up as a star icon in the app. After receiving six punches, or stars, a coupon for a free medium coffee will appear in the app.
The punch card process starts over once the free coffee coupon is redeemed.