I have a huge crush on Rite Aid. It’s my favorite store to shop at- including all the grocery stores in my area. (Check out the Rite Aid deals  this week!)
But they are changing on me and I am not sure if I am excited about it or not.
I will let you be the judge.
Beginning September 2, 2012 your Up Rewards will be automatically added to your Wellness + card (unless you specifically request to have them continue to be printed). The credit on the Up Rewards will not be available for use until 6 a.m. the next morning. So if you were planning on doing multiple transactions at Rite Aid using credit- no more.
Obviously the benefit to this is you will no longer lose Up Rewards or leave them at home. They will automatically expire in 14 days so you won’t find old ones in your wallet and get excited.
Rite Aid is also launching +UP Text Notifications so customers can track their +UPs on the go. Wellness+ members can text “REWARD” to “RATEXT” on their mobile phones to receive a weekly text of the number and value of the +UPs available on their wellness+ card. Rite Aid customers may also elect to continue having their +UPs printed on their register receipts if they wish. A +UP can be redeemed starting at 6 a.m. on the day after it was earned and expires 14 days after issue.
Too much for your brain to process in reading? Check out the video instead: