Nope, this isn’t a joke. On Black Friday at 12 p.m. EST the Kindle will be a Gold Box Deal. You don’t get built-in Wi-Fi, but you do get 3G wireless, and while the contrast level certainly is better on the latest Kindle, the screen is quite readable.
So if you aren’t a person that has to have the latest and greatest this is a good chance to grab a Kindle at a VERY reasonable price. Now remember they will have a limited quantity so I would just online as close to noon as possible and try to grab this deal!